Retailers lead search for new agencies in 2017 – Martin Jones
Phew! After a (reasonably) relaxing Christmas, the team at AAR Towers was immediately thrown into the frenzy of one of our busiest quarters ever.
As in previous years, retailers proved to be the busiest category for us, as we worked with KFC to help them appoint creative and PR agencies, Halfords (integrated), Carpetright (media) Bright House (digital media) and Costa (global advertising).
Online brands were also proving a good source of briefs and we worked with a number of high profile brands including Ebay and Trip Advisor, both of whom were looking to appoint agencies to work on international advertising briefs and Audible who was looking to hire a PR consultancy for the UK.
The charity sector always provides agencies with the opportunity to produce some emotionally engaging work, invariably for hugely important and meaningful causes. Those that we assisted in the first quarter of the year included Great Ormond Street (brand), Marie Curie (media), National Trust (digital), Stonewall (media) and RSPCA (fundraising). In addition to these established charities, we were also delighted to help a new charity Team Margot which was set up by two parents who had lost their 18 month daughter because she could not get a bone marrow transplant. They were looking to appoint an agency to encourage people to sign up as donors and we were delighted to have played a small part in helping with this hugely important mission.
Other briefs that were keeping the AAR team busy included Astro Lighting (integrated), Countrywide (media), Oaktree Capital (brand response), Pernod Ricard, who were looking for an agency for their Chivas 18 variant, Three (corporate and financial PR) and Sky’s Now TV (PR).
It is always gratifying to receive briefs in different disciplines from clients who we’ve previously assisted. Having helped both appoint new advertising agencies, as the quarter drew to a close we were delighted to start working with KFC on a digital brief and Costa on a global CRM brief.
Let’s hope for more of the same in the second quarter!