Each year, AAR takes a day out of the office to volunteer for a charity. This year, we were at Deen City Farm, an urban smallholding with an educational focus in the heart of the London Borough of Merton.

As well as teaching the local community about the rural environment and where food comes from, the farm provides much needed outdoor space for families living in the nearby estates.

One of its key draws is a play area for under 5’s, which was opened in memory of regular visitor and local boy Oscar, who died very suddenly at the age of 3. His parents raised the £10,000 to fund the area, which quickly became an extremely popular aspect of the farm.

To comply with rules and regulations, the area has to be covered with play bark and the time had come to renew this surface. Which is where we came in.

Having donated the funds to buy the bark, team AAR got down to some hard physical graft, shoveling, carrying and spreading. Indeed, our brilliant teamwork (and competitive nature) meant we finished the job well ahead of the time the farm Manager, Nick Golson, anticipated. So we got stuck into a pile of donated wood chip too and, as a result, the farm’s paths and picnic area now have a nice fresh covering ready for the summer months ahead.

A rewarding day out, not least as we knew Oscars Playground may have had to close if we hadn’t stepped in.

More details on Deen City Farm can be found here.

About The Author

Alex Young

Senior Business Director

Alex is one of AAR's longest serving and most experienced Business Directors, joining the company 15 years ago to lead AAR's PR consultancy, having spent 11 years working in the PR industry herself. Since then, Alex has developed relationships with hundreds of PR agencies and provided consultancy to over 300 clients reviewing their PR agency arrangements.

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