For the second year running, the biggest quiz in town came to SE1 as over 200 eager quizzers descended on Omnicom Towers, ready to be mentally stretched and physically fuelled by beer, wine, pizza and ‘Celebrations’. 

Last year’s winners, Proximity, were fast out of the blocks and took the lead after the first round, but Round 4 on Science would ultimately be their downfall – in fact it was the lowest scoring round for most teams except for Zone, who scored 14 out of a possible 15!

In contrast, the best round for pretty much everyone was Round 3 – Sporting Fives – making its return after a sabbatical, which was a bit of a surprise.

Two questions stood out for me – what is the number on the Beaufort Scale for a ‘strong breeze’? (six) and what is the naturally occurring phenomena of which ‘tabular’, ‘blocky’, ‘dome’ and ‘wedge’ are all classified shapes? (Iceberg). I’m sure you have a few favourites that will be taken out to garden parties and down pubs over the coming weeks, too.

Many congratulations to the Zone team on their victory – pictured above from left to right – Suky Stroud, Jimmy Taylor, (Tony Spong), Jon Davie (team captain), Laura Goss, Bill Aldridge, Matt Weiner.

We wish them all the best during their year long reign, remembering that with power comes responsibility. World Peace, guys.

Many thanks to Martin Jones for another 5 rounds of devilishly testing questions; Ann-Marie (AAR) and Senaz (Proximity) for working their magic behind the scenes and all the AAR troops for gathering, counting and inputting the scores.

We look forward to welcoming another set of highly competitive quizzers next Summer but, in the meantime, here’s the final scoreboard for posterity. Savour a Champions League place finish or despair in propping up the table. The stats don’t lie, folks.

Team Name Total
Zone 76
WCRS 74
Saatchi & Saatchi 71
DigitasLBi 69
ICLP 69
Mother London 69
Above + Beyond 69
Proximity London 68
Mr. President 67
TMW Unlimited 67
Starcom/Mediavest Stack 66
M&C Saatchi 65
Text 100 65
St. Luke’s 64
Red Brick Road 64
The Gate London 63
Rapp London 63
Y&R London 63
PSONA 63
VCCP 61
Creature of London 60
Now 60
Publicis 60
BETC 60
JWT 58
Ogilvy Group 57
isobel 55
Forever Beta 55
MullenLowe London 54
Manifesto Digital Limited 54
360i 53
Joint 52
The Brooklyn Brothers 49
iris 46

You may also want to check out our photo gallery from the night, here.

Until next time!

Tony Spong, AAR Quizmaster (and wearer of sparkly red jacket)

About The Author

Tony Spong

Managing Partner

Tony joined AAR in 2007 and leads our integrated, design and below the line consultancy, helping clients and agencies compete more effectively against their peer group.

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