Managing your agency relationships and getting the best out of them can be challenging and time-consuming. We can help take the pain out of some aspects of this by supporting you in:

  • Setting up the relationship for success
  • Reviewing performance and improving your working practices
  • Up-skilling your team and building long term capabilities

Everyone’s needs are different – there is no one-size fits all solution. We take the expertise and tools that we have and create an approach that works for you specifically and meets the needs of your team.

It’s about driving excellence in your agency relationships in order to get better results and work.

The annual AAR review has now become a key pillar of our agency management process
Head of Brand Communications, EDF Energy

How we can help you manage your agency relationships

  • Setting up the relationship for success Image

    Setting up the relationship for success

    SLA's, KPI's and the first 100 daysMore Information

    It’s hard to create performance targets before the rubber has actually hit the road.
    Working with client and agency teams who are in new relationships with each other, we often find the service level agreement and KPI’s that have been agreed have been set too early to reflect the realities of working together.
    We can help you think about what you need to get done in the first 100 days of working together – take a look at our Relationship Transition Guidelines in Useful Information - and then carry out a short online survey with your team to look at what is working well and less well.
    The results will give you a clear idea where the pinch points, that will limit the effectiveness of your working relationship with your agency, are. And we’ll make specific recommendations to help you build on the good things and course-correct anything that’s going awry.
    If you need help with implementing any of those recommendations, we can do that too.

  • Reviewing performance and improving working practices Image

    Reviewing performance and improving working practices

    Full performance reviews for both agency and marketing teamsMore Information

    The most effective partnerships build in early warning systems that flag up the performance niggles that could develop into full-blown issues that limit productivity if left unaddressed.
    We use a combination of online questionnaires and face to face interviews with the marketing and agency teams to get feedback on how the relationship is working, probing capability, capacity and competency in both teams. This gives you trackable scores for key performance areas, and identifies strengths and development needs, all with recommendations on how to address these needs.

  • Up-skilling your team Image

    Up-skilling your team

    Training modules to increase effective working with agency partnersMore Information

    Our AAR ‘improving capability’ programme delivers training modules which focus on growing the team’s capabilities and effectiveness in working with their agency partners.
    The course content includes the role of agencies and their differing models,
    key functions within an agency, the core principles of getting the best out of them, a focus on the team’s own aspirations and responsibilities within the relationship,
    ways to improve clarity, inspiration and communication, briefs and briefing,
    creative evaluation and feedback.