Embedding Ecosystem changes

Ensure you’re set up for success, right from the start

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Embedding changes to an ecosystem can be challenging. Ensure things work effectively from day one, with AAR’s Embedding service.

Ensuring that changes to a marketing ecosystem are productive, positive, efficient and impactful is crucial. It’s vital to get things right as early as possible and to plan to hit the ground running, whether you are making significant changes to your people, partners, process or your platforms. AAR’s Embedding service covers early onboarding, ‘blind spot’ workshops, creating one team/ one agenda roadmaps and running regular check-ins to track progress.

We recommend the right level of Embedding for you depending on the degree of change, degree of complexity, business risk and the commercial impact the programme is expected to realise. We listen to and explore your business needs, before diagnosing the right approach for you.

Critical to our approach is the AAR diagnosis stage. We listen, probe and explore the specific business needs before recommending the right approach, given the degree of risk and desired contribution to transformation targets.

Onboarding a new Agency?

From the off, when you’re onboarding a new agency, there’s a pressure to hit the ground running. Whether it's an in-house or external agency, you and your agency partner will want to deliver quickly, to work collaboratively and seamlessly and, most importantly, to start delivering something.

In the initial stages of a relationship - those crucial first 10 days - AAR helps you with your agency onboarding by shining an informed light on what makes a real difference in those pivotal first stages of a new client: agency relationship.

We help clients to onboard agencies by:

Providing a ‘best practice’ crash course
Mapping out necessary ‘meet and greets’
Helping brands form the right initial roadmap
Ensuring everything is aligned to the right goals
Holding a workshop to eliminate blind spots

How does AAR’s Embedding service work?

Depending on our diagnosis, we will recommend either a light, medium or high level of support, tailored according to the clients’ needs and change agenda:

Focus on the watersheds

We focus on the first 10 days, 30 days and 100 days as watershed moments

Tangible suggestions

Enabling the client to self-serve using the AAR best practice framework

Active AAR involvement

Leading specific workshops and bringing external solutions to common issues in the first 30 days

Monthly debriefs

AAR then focuses on facilitating monthly client: agency relationship debriefs using AAR tools and training

Active involvement at every stage

AAR works with you through the key moments of embedding your relationship

A dedicated AAR Change Director

Highly experienced to skilfully lead, manage and troubleshoot the programme collaboratively

Onboarding guides

Setting up for success - New agency

A practical guide to setting up your new agency partnership for success.

Setting up for success - First 10 days

This checklist focuses on the first 10 days of your new agency relationship.

Setting up for success - First 30 days

This onboarding checklist is designed to help guide you through the first 30 days of your new agency partnership.

Setting up for success - First 100 days

This onboarding checklist offers practical guidance for the first 100 days of your new agency relationship.

Focused, dedicated support

Focused, experienced support to fast track change in the right way for your business challenges.

Cost effective

Means of extending beyond your FTEs, adding to your team at a lower cost than hiring permanently, and saving you time and energy to focus on what matters most.

Knowledge investment

Training and coaching for future agency or ecosystem changes, and knowledge growth which can be applied to embedding all future relationships.

Don’t leave change to chance

Embedding change is hard. Especially when the opportunity to get it right could have transformational benefits. Conversely, get it wrong and you don’t realise the commercial benefits.

If you’re redesigning your ecosystem or changing how you work with agency partners, don’t leave change to chance. Call us for a chat about how we can help decrease risk and increase your chance of success.