Tony joined AAR in 2007 having previously worked for over 25 years client and agency side. With an in-depth understanding of marketing and marketing communications he consults on a wide range of topics, from innovation and brand strategy to production and design. He is able to put vital context around brand challenges and provides vital insights to help agencies compete more effectively.

He also runs the agency seminar programme ensuring it stays fresh and relevant to the shifting sands of our industry. He has judged many awards over the years and supported various trade bodies. Most recently he was invited to sit on the DMA Creative Committee in 2017.