• AAR’s transition checklist

    A simple checklist that helps both client and agency team set up the relationship quickly and covers a few things that often get forgotten in the haste to get on with the job.

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  • Establishing your new client: agency relationship

    Here are the AAR top tips to think about once you’ve appointed your new agency.

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  • Update on Media Pitching

    The media pitch principles initiative and creation of the Standard Information Template

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  • The Good Pitch: Six Pitch Principles

    The six principles of best practice in creative pitching, endorsed by ISBA and IPA

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  • The Good Pitch: Six Media Pitch Principles

    The six principles of best practice in media pitching, endorsed by ISBA and IPA

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  • IPA Alliances Adaptathon: ‘Setting up the Relationship’

    The first of stage of the IPA’s ADAPT initiative on fostering better commercial creativity, helping you establish more effective partnerships right from the start

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  • CharityComms

    Working with Agencies: How to be a Smart Client

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  • Joint industry pitch guidelines

    Comprehensive guidelines on best practice in agency pitching, endorsed by ISBA, IPA, CIPS, MCCA and PRCA

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