As Three gears up for the introduction of 5G, the mobile services provider has been undertaking a full transformation exercise across the business with the deployment of a new, largely Adobe based, tech platform playing a crucial role in delivering a joined-up ecosystem across all touch points to provide a much richer view of the customer, as well as greater end to end performance management capability.

They approached AAR to help find an agency that could not only help with this transition to a new tech stack but also create the step change in how Three communicate with their existing base across all journeys, and ultimately lift them out of category conventions and create totally unique experiences for their customers.

After a highly competitive pitch, MRM McCann were appointed to the account.

Reflecting on the review Anne-Marie Tilson, Consultant – Transformation/Lead Campaign Manager at Three, shared:

“I was really glad we had AAR on board with the process. Your knowledge was invaluable. Having you guys to manage the logistics was worth the fee alone, and I think we got the best outcome by having you involved and keeping us in check. It was a really great experience.”