Improving Capabilities


Business Development Apprenticeship

Having a strong business development team is crucial if you are to compete in today’s crowded market place. Many agencies start by choosing from within their agency and so getting that person up to speed as quickly as possible is vital.

In order to help agencies in this very important area, eight years ago we created an intense five-session course singularly aimed at agency staff who were ‘new’ to new business.

Accredited by the IPA and IDM as contributing towards the Continuous Professional Development award scheme, the course provides both practical and theoretical advice, including recommendations on new business strategy, business development from existing clients, targeting and pitching techniques. In addition, participants gain practical experience of completing RFI’s, participating in Chemistry Meetings and receiving feedback.
At the start of the course, participants are divided into teams of four and compete against the other groups during the course.


“As a new member of the New Biz team at my agency, I have helped prep RFI’s and chemistry meetings but haven’t been leading the planning, or actually attending the chemistry/pitch meetings, so this was a really great opportunity to experience both of these things…and practicing presenting is obviously never a bad thing!”
Spring 2020 delegate


New prices for fully online course:

£1450 + VAT (AAR Non Subscribers).

Next course (5 Weekly Sessions): 29 September 2020 to 22 October 2020 from 9.00am – 10.30am, as follows:
Session 1:            Tuesday 29 September
Session 2:            Tuesday 6 October
Session 3:            Tuesday 13 October
Session 4:            Tuesday 20 October
Session 5:            Thursday 22 October

BOOK YOUR PLACE via Eventbrite