Agency investment in new business and marketing: Survey results

AAR intermittently carries out a survey of the agency market, inviting agencies of all sizes and locations to respond to questions on a broad range of topics such as the number of staff employed in new business/marketing and the budgets allocated within their agency, through to their pitch activity in the previous twelve months, including sources and types of pitch and the involvement of procurement. Here are the results from our winter 2018 survey.