This latest piece of AAR research, authored by Neil Perkin, explores the operating and engagement models that clients are using to manage their agency rosters. Informed by an extensive series of in-depth interviews with marketers, consultants, marketing specialists and senior agency-side practitioners, this report provides an indispensable guide for clients looking to optimise their agency ecosystems. Featuring:

Five trends affecting marketers Image

Five trends affecting marketers

Eight features of a modern agency ecosystem Image

Eight features of a modern agency ecosystem

Remuneration & engagement models Image

Remuneration & engagement models

The rise of in-housing Image

The rise of in-housing

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