This latest piece of AAR research, authored by Neil Perkin, explores the operating and engagement models that clients are using to manage their agency rosters. Informed by an extensive series of in-depth interviews with marketers, consultants, marketing specialists and senior agency-side practitioners, this report provides an indispensable guide for clients looking to optimise their agency ecosystems. Featuring:

  • Five trends affecting marketers Image

    Five trends affecting marketers

  • Eight features of a modern agency ecosystem Image

    Eight features of a modern agency ecosystem

  • Remuneration & engagement models Image

    Remuneration & engagement models

  • The rise of in-housing Image

    The rise of in-housing

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