In 2018 the small village that is the marketing community got all over-excited about the death of the pitch.
The eulogies were led by journalists looking for copy and consultants peddling their version of ‘new and improved’ pitch, the ‘non-pitch’ pitch, and our personal favourite, the ‘let’s not meet the agency before we invite them to pitch’ pitch.
While all that was going on, we at AAR were busy, you know, running pitches with the willing participation and encouragement of brands looking for agency partners, and agencies super-excited to pitch for these opportunities.
So, if you’d not only like to know why pitches are still with us but more importantly how to win them, then pop along to our next AAR Breakfast Seminar where we’ll be exploring what goes through a client’s mind when they’re in ‘new business mode’, along with what you should pitch for, and how often, and what types of pitches there are.
You’ll gain valuable insights on:
- Why clients pitch
- Key factors for agencies to consider before deciding to pitch
- What to invest
- The journey to the pitch
- The pitch itself
WHO SHOULD ATTEND
Anyone involved in agency new business, at any level.
HOW TO BOOK
Bookings for this session will open a minimum of 3 weeks in advance via Eventbrite.
Places are charged at £249 +VAT per person.