AAR Breakfast Seminar: Retaining business starts the moment you win the pitch
The Loft at the Ivy Club, 9 West Street, London WC2H 9NE
At a time of unprecedented change across all aspects of brands and agencies operating environments – Political, Economic, Social, Technological, Legal and Environmental – we are seeing increasing stress being placed on client:agency relationships. During such moments in time, retaining existing customers and clients becomes business critical.
In this breakfast seminar we will cover:
How to set up for success across people, processes and commercials
How to empower your people
Insights into the slow decline of a relationship through the ‘sloppy’, ‘stale’ and ‘stuck’ phases
Managing change in scope
The importance of diagnostic over tracking performance tools
What to do when the client does put your business up for pitch
WHO SHOULD ATTEND
Agency senior management, heads of clients services and those leading client business.
