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Introduction

Client-side marketers’ roles are evolving from being the support or communication function to the one leading the commercial agenda. This has resulted in increased commercial accountability, which is driving a change in relationships and requirements from their agency partners. In addition to these changes, COVID-19 has created extra commercial, professional and personal challenges.

Seminar overview

This session is the perfect opportunity to get under the skin of all the challenges client-side marketers are facing and understand how agencies can deliver a more strategic partnership moving forwards.

Benefits

  • Understand the changing environment for client-side marketers and the impact of COVID-19
  • Understand what clients are looking for from an agency partner
  • Learn how we can become a strategic partner to our clients:
    • How to truly understand a client’s strategic and commercial goals
    • What is strategy
    • What happens during a client’s strategic planning process
    • How you can help strategically
    • How you can help with the turnaround and post-pandemic recovery
    • How to get in the mind of the Marketer
  • Questions /Q&A

Who should attend

Anyone who is responsible for leading an account; Account Manager, Account Director, Head of Account Management, Planner, Managing Director/Head of Client Services.

About the presenter

Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant, trainer, mentor and coach. She is an award-winning marketer and consultant and has an extensive track record for delivering profitable brand growth on many household brands, both client-side and in a consultancy capacity, across multiple categories and sectors.

As the Founder and Director of Labyrinth Marketing, strategic marketing and capability consultancy, she strives with her team to step change brands, people and agencies’ growth through a variety of offerings. She is passionate about supporting the people behind the brands and business and does his through her podcast and book The Whole Marketer.

Running this session online

Normally, AAR seminars are held in the rather lovely Penthouse over at the IPA on Belgrave Square, and we hope to be welcoming you through their doors again very soon. However, during these challenging times of social distancing and restrictions indoors, all of our Core and Senior seminars will be delivered remotely via Zoom video conference. This enables us to continue to deliver on our commitment to providing training for our agency subscribers in a safe and convenient format.

We will be running one session only from 10am to 12.30pm on Wednesday 21 April 2021 via Zoom. If you or a colleague would like to participate, please do email us on events@aargroup.co.uk and we’ll be sure to send you the conference details.

NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.

Many thanks for your flexibility and support throughout these unprecedented times.