Back to Events


When you are looking for a new flat or house what’s the first thing you say to yourself when you walk in? … Could I live here? And it’s very similar for clients. First impressions count and we have sat in more Chemistry and Pitch meetings than anyone else so this session is aimed at sharing our experience with your ‘pitch squad’.

We will take you through the four key areas that matter most and provide insights into how clients approach these meetings as well as the advice we give them along the way.


  • You will hear first-hand what is really important to clients… and see these meetings from their perspective
  • You will gain some practical ideas that you can implement on your next new business opportunity
  • You will be able to ask those specific questions that have been bugging you about new business…and get an answer!

Who should attend?

Those involved in new business at any level


“Great session. Thought provoking. Interesting. Plenty to take away and act on. Refreshingly good. lots of good food for thought…” Managing Director, Sunday Publishing

“Relaxed and understood their audience. Struck the right balance between facts and anecdotes too. CEO, Full Six

“Very personable, informed and good presenters. Loved the session, very insightful”  Head of New Business, Cherry London

About the presenters

Following 16 years in working in agencies Paul joined AAR in 1998, originally to set up the media consultancy. He now consults to clients across their creative agency requirements, commercial relationships and working practices with their agencies. Paul says it as he sees it, cutting through to the core issues quickly. He has a keen understanding of how the  agency world operates and an intuitive grasp of the results clients want to achieve.

Alex is one of AAR’s longest serving and most experienced Business Directors, joining the company 15 years ago to lead AAR’s PR consultancy, having spent 11 years working in the PR industry herself. Since then. Alex has developed relationships with hundreds of PR agencies and provided consultancy to over 300 clients reviewing their PR agency arrangements. In 2008, Alex’s role at AAR expanded to encompass our Media consultancy, working alongside Paul.

Booking/ Venue details

Date: Tuesday 14th July 2015

Time: 8.30am – 11.00am (registration from 8.15am)

Venue: The Loft at The Ivy, 1- 5 West Street, London WC2H 9NQ

Price: Early Bird ticket £199 before 1 July

Regular ticket £250 (plus booking fees)

Contact: Kate Maher E: T: 0207 612 1200­­­­­­