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Nicky Fuller, Larkspur Consulting

It’s all about the brand

Does your agency want to turbo charge its new business initiatives? Develop its reputation?  Enhance the brand and awareness of its work?  The media can help you to achieve all these goals. But how do you engage with the press effectively?

Seminar overview

This course looks at the different techniques to help drive press coverage and awareness. Through a practical exercise it helps participants have confidence in a story and be able to ‘sell’ it in convincingly to the media.

As well as exploring proactive media coverage the course also looks at crisis management. How do you handle the resignation of a high profile member of staff, loss of a key client or negative press about a particular campaign?

The key to successful reputation management is preparation. This session helps provide the confidence to deal with the media and provides practical suggestions for developing your agency’s brand.


  • Review and refresh of the different methods of driving media coverage
  • Explore the way in which new business activity and PR should work together
  • Learn specific techniques for creating a newsworthy story including an exercise to develop a strong media story
  • Gain confidence in managing the media
  • Practice dealing with crisis PR situations

Who should attend?

Ideal as refresher course for the PR representative of agencies, it is also an informative session for new business and marketing professionals within agencies whose role it is to build the company’s profile and sales leads. Business leaders also have an opportunity to understand the way in which the media operates, gain some new tactical suggestions and appreciate the importance of developing real news stories.

About the presenter

Nicky Fuller is a marketing and communications expert with more than 25 years experience of helping to build the reputation of companies and individuals. She has trained thousands of people from organisations as diverse as Hearst Magazines, the Chinese Government, Barclays, Mills&Boon and Football Managers. She is passionate about training individuals to help them create strong media stories and deliver them with conviction.