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Two fundamentals of a strong account relationship are ‘trust’ and ‘communication’. They are also key to consultative selling.

The purpose of this session is to give you some tools to help you sell to your clients and maximise the collaboration throughout the selling process and getting to an outcome. This session will help you feel confident about entering any situation that requires a flexible sales and communication style.

Seminar overview

  • Using great questions (and ways to really listen to the answers)
  • Staying in the moment
  • Understand your clients’ personality profile and decision-making process
  • Matching your offer to the needs of your clients with a flexible approach
  • Reacting to different personalities


A range of tools and strategies that will enable you to:

  • Develop stronger rapport-driven client relationships, with greater trust
  • Gauge client perspectives
  • Engage, sell and build relationships in a more compelling fashion

Who should attend?

Anyone who has responsibility for account management.

About the presenter

Lizzie Palmer is a dynamic, creative and intuitive facilitator and marketing consultant with strong communication, strategic, branding and relationship building skills.

Lizzie has experience on both the agency and client side.  She started her career in advertising. Four agencies (including O&M and BBH) and eight years later, she joined Capital Radio becoming Marketing Director of the group.

Following her time at Capital, she became a consultant working with the Channel 4, Big Green Door and Discovery Channel, the latter as VP of Consumer Marketing. She worked at Orange as Director of Worldwide Brand Strategy, Development and Communications.

As a Brand, Marketing and Communications consultant she has worked with amongst others: British Gas, the IAB, Eat Big Fish, HTC, V energy drinks and Just Eat.

As a Facilitator and Training consultant she has worked with many prestigious companies including GE, Sky, Unilever, Nike, Tesco, Heinz and Philips helping them with areas from vision setting, idea generation, sales and storytelling in business. In 2012 she was an IPA Advertising Effectiveness Judge.  She also runs a 3 day Masterclass in Branding and Marketing at the NFTS.

How to book

We open bookings roughly three weeks in advance of each seminar. To book a place, please email Ann-Marie confirming the name, job title and email address of your delegate and whether they’d prefer the morning or afternoon session.

NB: AAR seminars are exclusive to AAR subscribing agencies only. One place per agency, please!