Your agency creds are an essential new business tool. Even before the client has met you, they’re sitting at their desk forming an opinion of you. It’s the words you use – and the way you use them – which engage (or fail to engage) the client. Your language and tone of voice gives the client a framework to judge you by and are the very first steps in setting out how highly a client should value you.
But it’s not just in your agency creds that your verbal skills matter. It’s everything you write or utter, from the way the phone is answered, to the social media comment, to the home page on your website and to the very first words out of your mouth when you begin the pitch.
Too often, an agency with a clear point of difference fails to express it: they say the same things as everyone else, and they say them in the same way as everyone else.
If you think your agency’s writing could be improved, if you ever wondered how to define your tone of voice and how to create a distinct verbal identity, how to guide everyone in your agency to follow best practice and whether grammar matters anymore, then this is the ideal seminar for you.