Using the media to build your agency’s brand can be an excellent way to accelerate your reputation and create real differentiation for your business. But the press can also break a brand and it is therefore vital to manage the media in the right way.
This course looks at the different techniques to help drive press coverage and helps the participants to have confidence in a story and be able to ‘sell’ it convincingly. In addition to looking at proactive media coverage, the course also looks at crisis management. How do you handle the resignation of a high profile member of staff, or a campaign that has negative media coverage? The key to successful reputation management is preparation. This session will help provide the confidence to proactively and reactively deal with the press.Full details here