In today’s fast paced working environment when almost everything is digitised, the ability to create and build upon strong relationships is already restricted; trying to get to know someone when the conversation is often opened via an E Procurement portal is a real challenge.
This year, in particular, we have seen an increase in procurement taking the lead in finding new agency
relationships for marketing departments. It’s therefore even more important to understand what kind of
relationship procurement is looking for, be it tactical or strategic, to enable delivery against their expectations,
and to consider their needs and demands from the beginning of the relationship process. Failing to do this
can result in a lost new business opportunity or the storing up of damaging friction for a later date.
This half day session, facilitated by commercial specialist Sarah Tucker, examines the world of procurement
and pinpoints why and how agencies might align themselves more productively, from the start of the new
business process, with the ambitions of client procurement.
Presented by Sarah Tucker of Pencabe Associates Ltd.Read full details here