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Even in today’s difficult economic times, a client’s perception of their relationship with an agency remains an important determinant in the destiny of new business.

Do you really understand the value that you add to your clients business? Do they? And more importantly are you able to articulate this to your procurement clients?

This workshop will talk about what Procurement is looking for in a commercial relationship, the difference between tactical and strategic expenditure and help you to explore where you sit within the supply chain and based on this, investigate how best to identify and then articulate your value to your clients business and help Procurement measure your input.


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