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The new business market is increasingly challenging. The cost of pitching for both agencies and clients is high in terms of money and time. No one goes into a relationship thinking it’s going to end. So why do so many client: agency relationships fail within the first two to three years?

As retention and organic growth of business from existing clients becomes increasingly important, we look at what agencies can do to develop and maintain a productive, long term client relationship. We share insights and approaches to help you assess and devise a transition and retention approach that’s right for your agency, and discuss the barriers that get in the way.

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