We are currently seeing a trend of clients putting business up for pitch based on ‘the caliber of the team wasn’t good enough’ rather than the more ‘traditional’ issues with creative or strategy. As retention and organic growth of business from existing clients becomes increasingly important, we look at what might be the causes of this worrying trend. From the pressure clients are under grappling with an always-on world to the issues agencies have in retaining and recruiting the right skills, we will share insights and approaches from our 2016 Opinion Research into Client: Agency Relationships to help you assess and devise a possible approach that’s right for your agency, and discuss the barriers that get in the way.

Presented by Vicky Gillan and Tony Spong, AAR.

Read full details here