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Part of the “New Agency Model” series of seminars

The ruthless winds of change are blowing, and agencies and their clients need to act fast to stay ahead – the time for a new modus operandi is now. The topic of ‘New Agency Models’ has been bubbling for a while with the IPA, among others, producing a white paper on the subject. So, for this year we have developed two new senior management seminars that we believe can provide further, vital stimulus to your thinking.

In our first, we have teamed up with Digital Mums, a pioneering Digital Academy, to develop a seminar that looks at best practice in flexible working that goes beyond returning mums. For the past 3 years, Digital Mums has been empowering mums everywhere to achieve the perfect work/life balance. But this has now evolved into something much bigger. They’ve been crafting a way of working that truly embraces digital culture and an innovative approach to agile working and we would like to share how this has helped them to rapidly scale-up with you.

Seminar overview

This is more than just embracing technology but building a more diverse and flexible way of working to bring about widespread cultural change in the way we work. Forget the rigid 9-5 model, and ‘coat on the chair’ culture, we want to empower businesses and support agencies to adopt more effective working cultures unlocking new ways of working that can reinvent your business.

In this hands-on workshop we’ll explore the challenges agencies face in getting started with new ways of working and provide practical guidance on how to use tech to enable your teams to embed flexible, remote and agile working practices to unlock new, more creative working practices. Most importantly, we’ll share some best in class examples to give you the confidence and inspiration to get started straight away.


In our interactive session, you’ll work with our facilitators to:

  • Explore what flexible, agile and remote working could look like for your business
  • Best in class examples showing how new ways of working have been successfully implemented
  • Unpick the cultural and logistical barriers and enablers in your business, so you can get started with new ways of working that are right for you
  • Start to craft a roadmap for change

Who should attend?

Agency Managing Directors, CEO’s, Partners and Principals. (Maximum of 18 attendees)

Unfortunately, we are unable to accept bookings from agency personnel outside of these roles.

About the presenter

Ruth Thomson designs and delivers innovative training products as part of Digital Mums’ Product Development Team. Her products include The Bootcamp, which helps agencies

build agile, flexible and diverse workplaces and The Digital Retox which builds individuals digital confidence and skills.

Ruth draws her expertise from a diverse range of management and leadership roles spanning education, digital marketing and business development. She will be sharing her insider knowledge of working in a radically flexible and agile business and how to successfully create a flexible, remote and agile workplace.

Aviv Katz specialises in service design, research and facilitation of innovation. As Senior Associate at the Innovation Unit, Aviv leads diverse projects, from designing new types of hospitals to reimagining the museum of the future with the Smithsonian Museum.

Aviv is also an active mentor and faculty member of Year Here, a former jury member of the international SDN Service Design Award, guest editor of Touchpoint magazine and visiting lecturer at Shenkar College of Engineering and Design.