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For almost 40 years, AAR has watched agencies pitch for new business. We’ve helped thousands of clients select new agency partners. We’ve witnessed ‘the good’, ‘the bad’ and, yes, occasionally, ‘the ugly’ attempts by agencies to win business. We’re privileged to sit with clients during the pitch process and have a deep knowledge on what works and what doesn’t.

At this exclusive AAR Masterclass, we will share with you our unique client insights, help dispel some myths about how clients buy agencies and help you to avoid some of the worst buzzword bingo. We’ll take you through a framework to help you compete better in an overcrowded marketplace and win more new business.

The session will be led by Tony Spong and Robin Charney of AAR and will be discursive and peppered with real examples and anecdotes, which we hope you’ll enjoy.

Time: 8.15am – 10.45am
Date: Tuesday 25th November
Location: The Loft at The Ivy, 1-5 West Street, London WC2H 9NQ
Cost: Early bird £199, £250 after Nov 1st.

Places are extremely limited for this exclusive event. Don’t miss out!

Questions? Email Kate on or phone on 020 7612 1200.