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A Masterclass on how to build a strong agency proposition and avoid the question ‘Tell me again, what is it that you actually do?’

For over 40 years, AAR has watched agencies pitch for new business. We’ve helped thousands of clients select new agency partners and know what they find motivating and what is irrelevant or confusing. We’ve witnessed ‘the good’, ‘the bad’ and, yes, occasionally, ‘the ugly’ attempts by agencies to win business. Attend this session to hear how to create and present the best agency credentials you can, starting with building a strong proposition then articulating your benefits and expertise in a clear and compelling fashion.

Presented by Tony Spong and Robin Charney of AAR