Hosted by Vicky Gillan and Tony Spong, Managing Partners, AAR.
We are currently seeing a trend of clients putting business up for pitch based on poor client service rather than the more ‘traditional’ issues with creative or strategy. As retention and organic growth of business from existing clients becomes increasingly important, we look at what might be the causes of this worrying trend. From the introduction of Project Management to the new agency models that are emerging we will share insights and approaches to help you assess and devise an approach that’s right for your agency, and discuss the barriers that get in the way. We will also look at mutual frustrations, which we doubt will surprise you – but that being the case why is it so hard to stop their repetitive nature. We will explore why transition is a useful word throughout the client: agency relationship and not just at the beginning.Read full details here