Katrina joined AAR at the start of the millennium and is responsible for the development and implementation of AAR’s marketing strategy, including the delivery of all AAR product collateral, surveys, research papers, our annual magazine, Pulse, and our regular newsletters. Kat leads AAR’s relationships with our digital marketing partner agencies and oversees all online content and campaigns.
Kat manages AAR Events for both brand owners and agencies, including our popular Seminar programme. She is also responsible for ensuring our Agency Christmas Party goes with a bang each December, so any complaints about the wine or canapés should go to Kat!
In addition, Kat is our brand guardian, ensuring AAR’s bold visual identity is spot on across all touch points and that our collective tone of voice is reflective of our brand ethos, personality and values.
