- Apr 19 2023
- 09:30AM - 12:30PM
- Via Zoom video conference
- Free to AAR subscribers
Introduction
Our industry, perhaps more than any other, is in a unique position to shape cultural norms through our creative output. By intentionally making our client work more inclusive, we can not only drive ROI and build long-term brand trust for our clients, but also shape a more diverse, inclusive and equitable world for everyone.
In this interactive session with UNLRN, you’ll discover how to create accessible and inclusive content for a diverse range of audiences. With practical examples, we will explore best practices for inclusive language, representation (vs tokenism), storytelling, strategy, production, video, layout, colour and typography.
Seminar overview
What is Inclusive Communication and Accessibility?
- Barriers and benefits of inclusive communication
- Systems of oppression
- Unconscious Bias
Inclusive Mindset
- De-biasing your decision-making
- Building DEI into your client onboarding, creative briefs and strategy
Inclusive Communication Principles
- Inclusive storytelling: how to avoid harmful storytelling tropes
- Representation: how to represent marginalised experiences authentically, without tokenising or stereotyping
- Inclusive Language: how to use language to include and empower
- Accessibility: captions, audio descriptions, UX, inclusive design principles
- Practical exercise: make this poster more accessible & inclusive
Benefits
Committing DEI leads to a wide range of proven benefits:
- Diverse and inclusive organisations outperform industry norms by 35% (McKinsey)
- ‘An enhanced reputation – employees to wider society’ (McKinsey)
Who should attend
Anyone who is closely involved with delivering client work, and is looking for ways to make their strategy and creative work more inclusive. As well as anyone who plays a key role (or plans to begin playing a key role) in Diversity, Equity and Inclusion strategy and delivery for your agency or clients. This may include leaders, managers, HR professionals, DEI Committee Members, DEI Champions and practitioners.
About the presenter
Yuliya Pankratova (co-founder of UNLRN) is a Russian immigrant with Jewish heritage. She started her career in the advertising industry, where she saw first-hand the workplace challenges around Diversity, Equity & Inclusion. She went on to direct a DEI scheme in the communications industry, gaining experience in inclusive recruitment and strategy. She is qualified in Mental Heath First Aid, Trauma Informed Practice and Mediation. She is also a published author-illustrator.
Running this seminar online
We will be running one session only from 9.30am to 12.30pm on Wednesday 19 April 2023 via Zoom. If you or a colleague would like to participate, please do email us with name, job title, agency and email address on events@aargroup.co.uk and we’ll be sure to send you the Zoom conference details. We cannot process bookings without those details!
NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.
