Nick Elliott is Principal at AAR, having joined in November 2026. He advises CEOs, marketing leaders and procurement teams on agency search and selection, pitch management, agency models, in-house capabilities and client–agency relationships.
With almost 30 years’ experience across advertising and marketing, including nearly 20 years agency-side and more than 10 in consultancy, Nick has led global and local reviews across the full spectrum of agency disciplines.
Having studied psychology and anthropology at university and attended art college, Nick was drawn to advertising’s combination of people and creativity. He began his career in 1997 as the first graduate trainee at Walsh Trott Chick Smith, before moving into senior account management roles at Euro RSCG Wnek-Gosper (Havas), CDP (later part of Dentsu) and M&C Saatchi. He then spent almost five years as a Global Business Director at WPP, helping lead integrated global teams for Land Rover, Vodafone and GSK, driving consistency, effectiveness and efficiency across the group.
After a spell as European Business Director at data-solutions start-up Weather Analytics, Nick moved into consultancy in 2016 as EMEA Managing Director of R3, the global marketing consultancy, where he advised global marketers on agency models, reviews and marketing operations. In January 2020 he founded Booster Consulting, a specialist agency search and selection consultancy, delivering global and local pitches, marketing model reviews and managing Client-Agency relationships. Client teams he worked with include Carlsberg Britvic, Yoplait, Shell, AkzoNobel, Evergreen Garden Care, Weber Blackstone, Sekonda and Sandoz.
Nick also created “Quick Conversations”, a filmed interview series featuring advertising and marketing leaders discussing the keys to great creativity and successful client–agency relationships, with more than 100 interviews completed. He has also worked with The Marketing Society as a Cannes Correspondent, and co-developed The 7 Keys to Great Client–Agency Relationships, a training programme for client-side marketing teams.
Nick believes the best client–agency relationships are built on informed, rigorous, fair, transparent and considerate processes, principles he brings to every project.
Born in London and raised in Hong Kong and India, Nick is now based on the South Coast of England.
