Marketing and the role agencies play in service of supporting their clients’ success is an ever-increasing challenge
Marketing operating models are more complex than ever: in-house capabilities are more prevalent, technology is reshaping delivery, and finding the right talent is a constant challenge.
Since 1975, AAR has helped agencies adapt and grow – strengthening client relationships, winning new business, and improving how agencies are run.
We focus on three core areas: new business, organic growth, and mergers & acquisitions. Backed by deep experience and sharp insight, our consultancy tailors support to each agency’s unique ambitions.
Our Services
Subscription Services
Support that strengthens your agency – during and beyond the pitch.
Pitching with AAR
Support that strengthens your agency – during and beyond the pitch.
Winning new business is hard. Keeping it is harder.
Our Services
Subscription Services
Support that strengthens your agency – during and beyond the pitch.
Pitching with AAR
Support that strengthens your agency – during and beyond the pitch.
Winning new business is hard. Keeping it is harder.
We believe that agencies can help accelerate commercial growth for their clients and in turn for their own businesses.
The best deliver this through the alchemy of art and science, magic and logic; with a leadership team clear about the agency’s strategy and the tactics to deliver. All underpinned by creativity in thought and execution.
We sit at the intersection of where brand teams and their agency partners meet which gives us perspective others don’t have – and we use this to help you plan forward with clarity and confidence.
How we help
Pitch smarter
Shape your positioning, sharpen your story, and show up ready to win.
Set the right terms
Put strong commercial foundations in place with clients employing different commercial models and ways of working.
Work better, together
Improve how your teams operate, collaborate, and deliver - for clients and for each other.
Stay connected
Tap into a community of ambitious agencies. Learn, share, and grow with the industry.