About Us | AAR

Our brand pillars

The expert experts

We’ve been doing this for 50 years. We are the market leaders who set the bar with deep specialist knowledge of all elements of the marketing operating model.

We are your people

We come from marketing and all have tonnes of experience in both brands and agencies so we speak your language and get all the things that stop you thriving in your job.

No one size fits all

We’re not in the business of selling off-the-shelf products or any particular agency solution. We find out what will work for our clients and use our imagination and our neutral position to find the right answers to solve their specific problems.

Our values

Say it how it is: We’ll speak the truth in plain language not corporate codswallop and always challenge in the right way when it’s needed.

Break new ground: Our knowledge, experience and curiosity combined with our innovative approach means we’ll always be ahead of the game

Shoulder to shoulder: As every business is different, we know the only way we can figure out how to help is by getting in the weeds with you, asking the right questions and co-creating to find the right answers

Contagious passion: We love what we do and that’s infectious. Spend time with us and it’s easy to see how much joy we find in equipping people to make impactful changes.

Do the right thing: We let our integrity and our commitment to our clients lead the way with no bias. We're responsible with our work, ourselves, and each other.

Our Team

We are AAR. A team of experts who set the bar with our deep specialist knowledge of how to elevate all elements of the operating model; People, Process, Platforms and Partners.