Victoria joined AAR as CEO in April 2019, having had a successful 20-year career agency side. She was excited by the opportunity to lead AAR into its next chapter. Marketing has fundamentally shifted to reflect changing customer needs and to capitalise on the opportunities that data and marketing technology offers. This requires a demolishing of marketing discipline siloes. Victoria’s ambition for AAR is to be a trusted and neutral partner for marketers as they navigate this change and make decisions about how to structure their internal and external capabilities. She can draw on the breadth of experience she gathered running agencies across several disciplines including customer experience, advertising and digital.
Over the last three years, Victoria has steered AAR through a transformation journey including a rebrand, repositioning and significant diversification of service offering which has seen the company return its best-ever financial performance to date in 2021. Her drive and determination, along with her commitment to uphold the values of fairness and integrity on which AAR has built its reputation, continue to strengthen the company’s position as trusted partner to CMOs and Agencies alike.
Victoria is a proud ambassador for Diversity, Equity and Inclusion, having held the role of global sponsor for Diversity and Inclusion across the M&C Saatchi network. She sits on the WACL (Women in Advertising and Communications London) Executive committee and has previously chaired the WACL Future Leaders Award. Victoria was also honoured to have been named a Global Champion of Women in Business by the Financial Times two years in a row, in both 2017 & 2018. Most recently she has taken an advisory role on the steering board for The Women’s Association, who exist to reveal and remove barriers that prevent women and girls from having the freedom to dream or the tools to create.