How competitive are your agency’s hourly rates?
Drawing on a combination of AAR’s unique and extensive database of agency rate cards and our insight from our regular review of agency remuneration proposals, we can give you an informed and up to date perspective on what constitutes market competitive hourly rates and a fair fee for the scope of work asked of you by your clients.
Our database captures hourly rates for 20 job functions across Creative, CRM, Media and PR agencies.
We can help you understand how competitive your hourly rates are, and assess the size and profile of the agency resource against a scope of work. We can also recommend or evaluate existing performance related pay schemes and give you an informed view on the agency’s overhead recovery rates and target profit margin.
We’ll tell you if it looks like you are under-charging for your agency services or you appear to be reassuringly expensive!
"Your objectivity, considerable experience and constructive ‘bedside manner’ led to an outcome that was regarded as fair and positive by all parties."
- Partner and CEO, London
