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As marketing becomes more complex and the environment in which marketers operate continues to change, we undertook a number of research projects in 2018 to gain a deeper understanding of the key factors shaping their decisions and how these are influencing the demands being made on their agencies.

On the one hand, we heard that there is a definite hunger for insight into how clients can capitalise on these shifting trends, as the cost of getting it wrong, or worse leaving things as they are, is simply too high. As a result, we saw a broad diversity in how clients were choosing to structure their agency eco-systems.

While on the other hand, we unearthed some worrying concerns about how agencies operate in practice, which are already undermining long term client/agency relationships.

This is both a threat and an opportunity for agencies. If agencies fail to align themselves with these emerging needs, they will struggle to stay relevant and find themselves on the periphery of some of the most significant and exciting changes going on in marketing today.


Tony Spong and Vicky Gillan, Managing Partners, AAR.


Agency leaders and Heads of New Business looking for the latest client insights to support their growth plans for 2019.


Bookings for this session will open on 28 January 2018 via Eventbrite.

Places are charged at £249 +VAT per person.