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AAR Business Development Apprenticeship – Autumn 2020

Via Zoom video conference

We are delighted to open bookings for our next Business Development Apprenticeship.

Adapting to current circumstances, we’ve moved the course online meaning it’s accessible for all entering the world of new business, regardless of geographical location.

“The AAR BDA course was brilliant! The most valuable part of the course for me was the real-life situations you were put under. The RFI, Chemistry and feedback from real industry professionals was an invaluable experience that has set me in good stead for my career in advertising.”
Spring 2020 delegate


Having a strong business development team is crucial if you are to compete in today’s crowded market place. Many agencies start by choosing from within their agency and so getting that person up to speed as quickly as possible is vital.

In order to help agencies in this very important area, eight years ago we created an intense five-session course singularly aimed at agency staff who were ‘new’ to new business.

Accredited by the IPA and IDM as contributing towards the Continuous Professional Development award scheme, the course provides both practical and theoretical advice, including recommendations on new business strategy, business development from existing clients, targeting and pitching techniques. In addition, participants gain practical experience of completing RFI’s, participating in Chemistry Meetings and receiving feedback.

“I really enjoyed the BDA course. It’s been thoroughly informative, with so many learnings I will take forward as I progress in my new business career. Hugely beneficial for anyone entering into new business in our industry.”
Spring 2020 delegate

At the start of the course, participants are divided into teams of four and compete against the other groups during the course.

Course outline

  • Session 1 – Background to new business, understanding clients, facts and figures, what makes people good at new business, how does new business/pitching vary by discipline, issue of RFI and Chemistry Meeting brief
  • Session 2 – New business strategy (proactive v reactive), completing an RFI, running a New Business department
  • Session 3 – Feedback on RFI, what makes a good chemistry meeting
  • Session 4 – Live remote chemistry meetings
  • Session 5 – Feedback on Chemistry Meetings, pitch experience from recent client

“As a new member of the New Biz team at my agency, I have helped prep RFI’s and chemistry meetings but haven’t been leading the planning, or actually attending the chemistry/pitch meetings, so this was a really great opportunity to experience both of these things…and practicing presenting is obviously never a bad thing!”
Spring 2020 delegate

Course details

Course Chair: Martin Jones, Senior Managing Partner, AAR. Martin will be joined by leading figures from the New Business community along with senior AAR colleagues throughout the course.

Via Zoom video conference.

New prices for fully online course


£1450 + VAT (AAR Non Subscribers).

Next course (5 Weekly Sessions): 29 September 2020 to 22 October 2020 from 9.00am – 10.30am, as follows:

Session 1:            Tuesday 29 September

Session 2:            Tuesday 6 October

Session 3:            Tuesday 13 October

Session 4:            Tuesday 20 October

Session 5:            Thursday 22 October

Booking: 16 places only are available on this course.

Event Information

  • Via Zoom video conference
  • 29/09/2020
  • 09:00AM - 10:30AM
  • £1250 AAR Subscribers/ £1450 Non Subscribers

All AAR Courses are CPD accredited

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