Via Zoom video conference
Three fundamentals of a strong account relationship are ‘being curious’, ‘communication’ and ‘trust’. They are also key to consultative selling. The purpose of this session is to give you some tools to help you talk to your clients and maximise the collaboration throughout the consultation and selling process and getting to an outcome. This session will help you feel confident about entering any situation that requires a flexible sales and communication style.
A range of tools and strategies that will enable you to:
Anyone who has responsibility for account management.
Lizzie Palmer is a dynamic, creative and intuitive facilitator and marketing consultant with experience on both the agency and client side. She started her career in advertising. Four agencies (including O&M and BBH) and eight years later, she joined Capital Radio becoming Marketing Director of the group.
Following her time at Capital, she became a consultant working with Channel 4, Big Green Door and the Discovery Channel; the latter as VP of Consumer Marketing.
She worked at Orange as Director of Worldwide Brand Strategy, Development and Communications.
As a Brand, Marketing and Communications consultant, Lizzie has worked with, amongst others, British Gas, the IAB, Eat Big Fish, HTC, Just Eat and Gigaclear.
As a Facilitator and Training consultant, she has worked with many prestigious companies including GE, Philips, IPA, The Economist, Lands End, Unilever, The Oxford Cultural leaders programme and Paramount, as well as many agencies; helping them with areas from vision setting, idea generation, sales and storytelling in business.
Lizzie also runs a three day Masterclass in Branding and Marketing at the National Film and Television School for their MA in Creative Business for Entrepreneurs and Executives.
Normally, AAR seminars are held in the rather lovely Penthouse over at the IPA on Belgrave Square, and we hope to be welcoming you through their doors again very soon. However, during these challenging times of social distancing and restrictions indoors, all of our seminars will be delivered remotely via Zoom video conference. This enables us to continue to deliver on our commitment to providing training for our agency subscribers in a safe and convenient format.
We will be running one session only from 10am to 12.30pm on Wednesday 16 June 2021 via Zoom. If you or a colleague would like to participate, please do email us on email@example.com and we’ll be sure to send you the conference details.
NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.
Many thanks for your flexibility and support throughout these unprecedented times.
All AAR Seminars are CPD accredited