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AAR Core Level Seminar - Creating a pitch winning mindset with Tim Smale

Via Zoom video conference


Tim Smale is a performance coach with a twist. He has spent the last 20 years helping individuals and groups achieve more. Tim specialises in raising performance in critical (pitch) situations. Over the last 5 years he has helped Media, Creative and PR Agencies retain (and win) over £1.2billion worth of billings, with a success rate of over 70%.

Seminar overview

Learn how to improve your pitch mindset. This seminar will be a mixture of neuroscience theory, designed to help understand the impact of a negative/ positive belief system in relation to winning new clients and the differences when defending a pitch with an existing client, and the explanation and demonstration of some practical skills to affect a positive pitch outcome amongst your teams.

You will learn about neuroplasticity and how to affect more positive reactions during and beyond the pitch process. We will cover the psychological dos and don’ts of the pitch mindset and learn many practical outputs to remove any lingering negative thoughts that might hinder the pitch outcome.


  • Learn how to harness the power of the group unconscious and win more pitches
  • Create a pitch winning/ business defending mindset for you and your pitch teams
  • Learn how to stay calm, focused and in control for enhanced performance overall
  • Learn how to remove the limiting beliefs that block success (and replace them with some better beliefs) 

Who should attend?

  • New Business Directors and Managers
  • Those with responsibility for New Business/ Business Development
  • Pitch team leaders

About the presenter

Tim Smale studied languages at the University of Newcastle upon Tyne and spent over 20 years in management roles in media organisations. He set up Mindworks in 2003 and has since helped thousands of clients change unwanted habits and behaviours of a lifetime. Amongst his many celebrity clients, Tim has helped win 2 Brit Awards, an Olympic gold, a BAFTA, a Champions League medal and is currently working on a hattrick of Strictly wins.

Running this session online

We will be running one session only from 10am to 12.30pm on Wednesday 15 November 2023 via Zoom. If you or a colleague would like to participate, please do email us with name, job title, agency and email address  on and we’ll be sure to send you the Zoom conference details. We cannot process bookings without those details!

NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.

Bookings will open on Monday 23 October 2023.


Event Information

Via Zoom video conference
10:00AM - 12:30PM
Free to AAR subscribers

All AAR Seminars are CPD accredited

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