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AAR Core Level Seminar Programme - Building your coaching capabilities with James Renwick

Via Zoom video conference


We can all be more ‘coach-like’ in how we lead (and live) through a shift of attitude and some simple, practical tools and techniques that improve our ability to listen with attention and ask great questions. This can have a transformational impact on the performance and effectiveness of individual leaders and their teams, with clearer alignment and stronger accountability that frees them up to focus on the longer-term strategic challenges faced.

Seminar overview

The interactive seminar will promote the importance of coaching conversations within your agency, partner networks and with your clients, positioning them as something we can all lead as part of our everyday work and life to improve the quality of conversations.

One of the best ways to learn about the power of coaching is to experience it, both in terms of being coached, as well as coaching others around us. This session combines classic and contemporary coaching theory with practical application on ‘live’ issues, helping you to overcome individual challenges you might be facing in your leadership, alongside building your technical coaching capabilities. The three core foundations of coaching we’ll cover are:

Coaching Mindset – the importance of unconditional positive regard, of curiosity over advice, and the careful balancing of support and challenge, particularly in feedback.

Listening with Attention – the most important part of a coaching conversation is listening, beyond the words, to the facts, feelings, values and beliefs.

Asking Better Questions – understanding and experiencing what makes a great question, and some powerful and simple approaches to use in your future conversations.


  • Enhanced coaching capabilities to improve your communication and leadership effectiveness, particularly in the areas of listening, questioning and feedback.
  • Increased confidence in ‘letting go’ and empowering others as a way to improve alignment and accountability, particularly through change.
  • An opportunity to be coached on some of your own challenges, as well as a chance to build trusted relationships within the seminar group.

Who should attend?

This session is relevant for all leaders and aspiring leaders, particularly those with line management responsibility.

About the presenter

James Renwick is an ICF certified coach (PCC) with over 20 years’ experience in leadership across marketing and brand roles in government and the charity sector. James offers 1:1, group and team coaching as well as designing and delivering leadership training and facilitation across a range of industries in EMEA, North America and APAC regions. This year he’s been working with organisations including PwC, Marie Curie, Etsy and Goldman Sachs to develop coaching capabilities for leaders and emerging leaders.

As well as running his own executive coaching business Recast, James is a non-executive Director at The Charity for Civil Servants.

Running this session online

We will be running one session only from 10am to 12.30pm on Wednesday 17 January 2024 via Zoom. If you or a colleague would like to participate, please do email us with name, job title, agency and email address on and we’ll be sure to send you the Zoom conference details. We cannot process bookings without those details!

NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.

Event Information

Via Zoom video conference
10:00AM - 12:30PM
Free to AAR subscribers

All AAR Seminars are CPD accredited

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