AAR Core Level Seminar: Seeing Opportunities - How to create more inclusive communications

The first seminar of our 2025 series welcomes Robin Spinks, Head of Inclusive Design and Nicola Cornwell, Head of Strategic Accounts and Partnerships at RNIB on the topic of inclusive communications.

Introduction

To understand why it is important to create inclusive digital content, it’s critical to understand why inclusion is needed.

RNIB's training brings a unique understanding of sight loss; all trainers are blind or partially sighted enabling them to speak from lived experience and share the world from their view.

Designing for anyone makes it better for everyone and brings specific benefits to business of increased customer/ market reach, brand loyalty, competitor advantage and more…

Seminar overview

• Myth busting – break down those barriers.
• Understanding sight loss – a personal view
• Spectrum of sight loss
• Understanding inclusion
• Guidance on how to be digitally inclusive
• How to create accessible social media/ videos
• Commitment to what you will do differently

Benefits

• Better understanding of sight loss
• The importance of inclusive communications
• The tools needed to start your journey

Who should attend?

Anyone who is creating content in any agency. 

About the presenter

Robin Spinks currently works as Head of Inclusive Design at RNIB providing leadership and expertise for the organisation’s inclusive design, user experience, digital accessibility and media, culture, and immersive teams.

Robin is active on various innovation strategy boards where he provides expertise and deep community understanding of the needs of disabled people. He routinely delivers university lectures and speaks to national and international press on smart tech and inclusion. He has presented at keynotes for major global brands including Amazon, Telefonica, Meta and Huawei.

Nicola Cornwell currently works as RNIB’s Head of Strategic Accounts and Partnerships. Working at RNIB for over 10 years, Nicola works with businesses to help them provide an inclusive and delightful customer experience.

Running this session online

We will be running one session only from 10am to 12.30pm on Wednesday 15 January 2025 via Zoom. If you or a colleague would like to participate, please do email us with name, job title, agency and email address on events@aargroup.co.uk and we’ll be sure to send you the Zoom conference details. We cannot process bookings without those details!

NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.