Designing the right future fit agency models and striking the right balance between agency partnerships and in-house teams
We help marketing leaders design agency models that includes the right types of partners, clarifies roles and remits, improves collaboration, and delivers growth – whether through agencies, in-house teams, or a tailored combination of both.
What's included?
Current model assessment
We review your existing agency ecosystem across people, process and technology to identify strengths, gaps and inefficiencies.
In-housing strategy
Together we define what to bring in-house and why, creating a roadmap that balances efficiency, creativity and control.
Future-ready model design
We build frameworks that clarify roles, responsibilities and governance across client and agency teams to drive accountability and collaboration.
Implementation and change management
Our experts guide you through transition planning, capability building and workflow design to embed lasting change.
Continuous improvement
We conduct rationalisation and performance reviews to ensure your model evolves with your business needs and the fast-moving GenAI landscape.
Outcomes
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A future fit agency model
with clear swim lanes and governance.
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Defined roles and workflows
that enhance efficiency and creative quality.
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Cost savings and productivity gains
through rationalisation and streamlined delivery.