Kate Donaldson is Head of Business Management at AAR, leading the delivery of agency reviews, strategic projects and business transformation initiatives. With more than 20 years’ experience, she specialises in agency search and selection, marketing operating models, programme delivery and helping organisations navigate complex change.
Kate oversees AAR’s Business Management team, bringing structure and momentum to projects involving multiple stakeholders. Her expertise lies in aligning teams, managing change and helping clients make confident decisions about their agency partnerships and marketing operations.
Since 2023, Kate has worked closely with AAR Partner and Media Lead, Hannah Astill, supporting strategic consulting projects focused on partner identification, commercial evaluation and agency model design. Combined with her role in AAR’s subscription and agency relationship programme, this gives her a broad view of the trends, capabilities and new ways of working shaping the marketing services landscape.
Known for her practical, collaborative approach, Kate helps organisations navigate change, strengthen agency partnerships and deliver successful outcomes.
