See the impact
The Challenge
A fast-moving retailer with high asset volumes and channel proliferation had two brands operating separately, leading to duplication, inefficiency, and a lack of shared resources.
With growing pressure to reduce costs, strengthen governance, and streamline processes, the business partnered with AAR to review its operating model — focusing on asset production, brand integration, and opportunities for in-housing to improve speed, efficiency, and control.
Deliverables
AAR developed a new, integrated operating model designed for scale and efficiency, including:
- Creating a group asset production studio serving both brands
- Centralising creative capability to deliver marketing, product, and in-store assets
- Bringing 3D capability in-house by default, reducing external spend
- Defining clear roles, responsibilities, and delivery processes
- Introducing demand management workflows and a Digital Asset Management (DAM) system for asset storage and access
Impact
The new model delivered £1.2 million in savings and identified a 58% supplier consolidation opportunity. Detailed blueprints, role profiles, and a prioritised roadmap provided a clear path to implementation — creating a more integrated, efficient, and cost-effective marketing operation across both brands.
The Challenge
A fast-moving retailer with high asset volumes and channel proliferation had two brands operating separately, leading to duplication, inefficiency, and a lack of shared resources.
With growing pressure to reduce costs, strengthen governance, and streamline processes, the business partnered with AAR to review its operating model — focusing on asset production, brand integration, and opportunities for in-housing to improve speed, efficiency, and control.
Deliverables
AAR developed a new, integrated operating model designed for scale and efficiency, including:
- Creating a group asset production studio serving both brands
- Centralising creative capability to deliver marketing, product, and in-store assets
- Bringing 3D capability in-house by default, reducing external spend
- Defining clear roles, responsibilities, and delivery processes
- Introducing demand management workflows and a Digital Asset Management (DAM) system for asset storage and access
Impact
The new model delivered £1.2 million in savings and identified a 58% supplier consolidation opportunity. Detailed blueprints, role profiles, and a prioritised roadmap provided a clear path to implementation — creating a more integrated, efficient, and cost-effective marketing operation across both brands.
