See the impact
The Challenge
Magnet was undergoing an unprecedented transformation, placing design, creativity, and customer delight at the heart of its strategy. As part of this shift, the business sought a PR and Social partner to help reposition the brand — with the ambition to become the most loved kitchen brand in the UK.
Deliverables
AAR began with a Discovery session to gain a deep understanding of Magnet’s business goals, marketing ambitions, and challenges. This session explored the scope of work for the new agency, available budgets, and success measures. Insights from this stage informed:
- The evaluation of potential agencies against Magnet’s specific needs — capability, commerciality, and culture
- The design of a tailored selection process to ensure fairness and clarity
- The development of a strategic brief that enabled agencies to inspire with creativity while demonstrating strategic and commercial strength
Impact
Following a competitive four-way pitch led by AAR, Tin Man Communications was appointed as Magnet’s retained consumer agency in the UK.
Their remit includes influencer programmes, media relations, social strategy, content creation, and community management — all aimed at transforming Magnet’s image from a functional kitchen supplier to an aspirational design brand.
The Magnet team praised AAR’s process for providing reassurance, clarity, and alignment — helping them make confident decisions and deliver more impactful work.
The Challenge
Magnet was undergoing an unprecedented transformation, placing design, creativity, and customer delight at the heart of its strategy. As part of this shift, the business sought a PR and Social partner to help reposition the brand — with the ambition to become the most loved kitchen brand in the UK.
Deliverables
AAR began with a Discovery session to gain a deep understanding of Magnet’s business goals, marketing ambitions, and challenges. This session explored the scope of work for the new agency, available budgets, and success measures. Insights from this stage informed:
- The evaluation of potential agencies against Magnet’s specific needs — capability, commerciality, and culture
- The design of a tailored selection process to ensure fairness and clarity
- The development of a strategic brief that enabled agencies to inspire with creativity while demonstrating strategic and commercial strength
Impact
Following a competitive four-way pitch led by AAR, Tin Man Communications was appointed as Magnet’s retained consumer agency in the UK.
Their remit includes influencer programmes, media relations, social strategy, content creation, and community management — all aimed at transforming Magnet’s image from a functional kitchen supplier to an aspirational design brand.
The Magnet team praised AAR’s process for providing reassurance, clarity, and alignment — helping them make confident decisions and deliver more impactful work.
What Magnet think...
The team are experts in their field and through their experience are able to match us up to appropriate agencies, not only just in terms of objective and budget alignment but equally cultural fit which is often the most important part. We have the utmost confidence in the services AAR provide and wouldn't hesitate in using them again in the future."
