AAR’s Commercial Audit provides independent, expert-led analysis of the commercial health of your agency relationships
Our audit delivers improvements in agency efficiency, performance and value through objective data analysis and recommendations across cost structures, production processes, performance incentives and contractual arrangements.
Driven by your priorities and business goals, an AAR Commercial Audit delivers a transparent analysis of how your investment with agency partners is performing and where the opportunities exist to improve.
What’s included?
Remuneration construct and value delivery
Evaluation of scopes of work and agency team resource and profile, benchmarking of agency rates against AAR database, analysis of agency value.
Production efficiency and best practice benchmarking
Analysis of production costs, process governance and cost efficiency.
Media efficiencies
Cost efficiency analysis and benchmarking of media commercials, rates (commissions, hourly rates, tech fees, effective commission rates) and pricing. Can offer deep contractual auditing and governance where required.
Governance evaluation
Ensuring the contractual and operational ways of working are aligned to marketing and business objectives.
Designed to enhance agency performance
Each element provides detailed analysis, benchmarking, and actionable recommendations designed to enhance agency performance.
Audits can be delivered in any combination or as standalone modules, across individual and multiple agency relationships.
Outcomes
-
A transparent view of commercial performance
across your agency ecosystem.
-
Benchmarking agency rates
against the AAR database and industry standards to validate costs and value.
-
Actionable recommendations
to improve efficiency, governance, and ROI.
-
Stronger, equitable agency relationships
built on a fair value exchange and accountability.
-
Confidence in future negotiations and renewals
backed by expert insight.