See the impact
The Challenge
One of the first priorities for this global management consultancy firm was a new global marketing operation to increase consideration among a highly specific audience — the CEOs of the world’s largest companies. Achieving this required appointing the right strategic consultancy, brand advertising, and media partner agencies capable of delivering at the highest level.
The challenge lay in finding partners who could navigate the complexity of a fast-moving, matrixed global organisation while balancing creativity with commercial rigour.
Deliverables
AAR designed and managed a global agency appointment programme covering brand strategy, advertising, media, and web design/build. This included:
- Identifying partners able to operate confidently across boardroom and marketing environments
- Running a relationship evaluation audit to measure and track performance against expectations
- Ensuring strong cultural alignment, with careful casting of agencies based on both capability and personality
- Embedding cooperation and collaboration across multiple stakeholder groups to ensure clarity and shared ownership
Impact
Within 18 months, they had established a high-performing global agency roster that delivered a refreshed brand positioning, identity, and proposition — So You Can — setting a clear, confident direction for the future. The programme reinforced accountability, improved collaboration, and laid the foundation for sustained global marketing excellence.
The Challenge
One of the first priorities for this global management consultancy firm was a new global marketing operation to increase consideration among a highly specific audience — the CEOs of the world’s largest companies. Achieving this required appointing the right strategic consultancy, brand advertising, and media partner agencies capable of delivering at the highest level.
The challenge lay in finding partners who could navigate the complexity of a fast-moving, matrixed global organisation while balancing creativity with commercial rigour.
Deliverables
AAR designed and managed a global agency appointment programme covering brand strategy, advertising, media, and web design/build. This included:
- Identifying partners able to operate confidently across boardroom and marketing environments
- Running a relationship evaluation audit to measure and track performance against expectations
- Ensuring strong cultural alignment, with careful casting of agencies based on both capability and personality
- Embedding cooperation and collaboration across multiple stakeholder groups to ensure clarity and shared ownership
Impact
Within 18 months, they had established a high-performing global agency roster that delivered a refreshed brand positioning, identity, and proposition — So You Can — setting a clear, confident direction for the future. The programme reinforced accountability, improved collaboration, and laid the foundation for sustained global marketing excellence.
