Never forget that success will ultimately depend on the quality and motivation of the people within your ecosystem. Invest in talent management and create a culture in which they can thrive. Put in place whatever’s required to keep them energised and inspired. This can be particularly important for in-house teams, who often receive a narrower range of stimuli.
Drive is obviously an on-going process. But it’s important to remember that the same is true for Design and Build.
In pursuit of growth, the needs of the business will change quickly. So too will market conditions. Both in terms of its shape and how it is populated, your marketing ecosystem needs to be highly adaptive. You need to keep iterating.
AAR offers a bespoke consultancy to support in the area of people and performance:
Support programmes to maximise performance and value
A suite of ecosystem assessment tools (external & self-managed)
Training and marketing excellence programmes
Ways of working – setting up and reviewing
The value comes through the rigour the AAR bring to the review – ensuring feedback is face to face, encouraging intelligent discussion and debate around that feedback and, critically, ensuring it is seen through to action and progress.
Managing Director, Havas Media
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