AAR today announced a significant expansion of its consulting business with Booster Consulting founder Nick Elliott joining the company, bringing the expertise, experience and industry relationships he has built over more than a decade advising brands and agencies.
The move further strengthens AAR’s consulting offer and brings together Nick’s established advisory expertise with AAR’s existing capabilities, expanding the support it can provide to clients navigating increasingly complex marketing, agency and organisational challenges.
Nick has built an outstanding reputation advising UK and international brand marketing and procurement teams on agency operating models, agency search and selection, brand-agency relationships and change management, as well as working with agencies on growth, positioning and commercial strategy.
His experience and deep industry relationships will further strengthen AAR’s ability to help clients unlock growth and build more effective marketing ecosystems in the UK and internationally.
Nick’s hire represents AAR’s continued investment in the growing practice led by Partner Rebecca Nunneley, adding further senior expertise and depth to the consultancy’s search & selection and partners proposition.
Victoria Fox, CEO of AAR, said:
“This is an important expansion of AAR’s consulting business. The challenges facing brands and agencies are increasingly interconnected, spanning operating models, partner ecosystems, capability development and organisational change.
“Nick brings exceptional experience advising businesses through these challenges, as well as deep industry relationships and a highly respected perspective. Bringing that expertise into AAR significantly strengthens our ability to support clients as they adapt, grow and build more effective marketing organisations.”
Rebecca Nunneley, Partner at AAR, said:
“Nick combines deep industry knowledge with genuine curiosity and a strong commitment to his clients. He shares our belief in helping leave the industry better than we found it and I’m looking forward to him joining the team as we continue to expand and strengthen our offer to brands and agencies.”
Nick Elliott said:
“For me, there was only ever one consultancy I’d work for after Booster. AAR’s independence, innovation and, above all, integrity sit closely with my own approach, values and outlook, and I’m looking forward to amplifying them alongside an exceptional team, leadership I admire, and AAR’s impressive legacy. I’m excited to bring my 20 years of agency and 10 years of advisory experience to AAR and to expand the support we give brands and agencies, both in the UK and internationally.”
