What is the In-Housing Playbook?
In-housing has become a core part of many businesses’ marketing operations, but comprehensive research from AAR found that many CMOs who moved part of their ecosystem in-house were considering moving some or all aspects of their model externally again.
In reality, numerous myths and misconceptions have emerged that can make in-housing more challenging than it should be. The In-Housing Playbook, the latest report from the experts at AAR, sheds light on these myths. It explores how senior marketers can sort fact from fiction to ensure they in-house the right capabilities in the right way, to drive performance.
