See the impact
The Challenge
Holland & Barrett is on a mission to become the leading global wellness brand, trusted for personalised wellness journeys. As part of this transformation, the company invested in top-tier talent and enhanced agency capabilities to elevate brand perception, increase awareness, and grow its customer base.
The business needed a strategic agency partner to creatively redefine its social and content strategy, reposition the brand as a category leader, and drive meaningful engagement with both new and existing audiences.
Deliverables
AAR designed an innovative search and selection process to identify the right agency partner. Key elements included:
- Evaluating each agency’s expertise in social newsjacking and reactive newsroom approaches
- Running a live task during final presentations, allowing Holland & Barrett to assess agility, creativity, and cultural relevance
- Reviewing agencies’ approach, thought process, and ways of working to ensure alignment with the brand’s mission and objectives
Impact
Following a three-month pitch process, Social Chain was appointed to lead Holland & Barrett’s social and content strategy. The agency now delivers engaging, culturally relevant content to expand the brand’s reach and influence. The client highlighted that AAR’s structured approach enabled informed decision-making, streamlined processes, improved cost efficiency, and supported more impactful, innovative marketing outcomes.
The Challenge
Holland & Barrett is on a mission to become the leading global wellness brand, trusted for personalised wellness journeys. As part of this transformation, the company invested in top-tier talent and enhanced agency capabilities to elevate brand perception, increase awareness, and grow its customer base.
The business needed a strategic agency partner to creatively redefine its social and content strategy, reposition the brand as a category leader, and drive meaningful engagement with both new and existing audiences.
Deliverables
AAR designed an innovative search and selection process to identify the right agency partner. Key elements included:
- Evaluating each agency’s expertise in social newsjacking and reactive newsroom approaches
- Running a live task during final presentations, allowing Holland & Barrett to assess agility, creativity, and cultural relevance
- Reviewing agencies’ approach, thought process, and ways of working to ensure alignment with the brand’s mission and objectives
Impact
Following a three-month pitch process, Social Chain was appointed to lead Holland & Barrett’s social and content strategy. The agency now delivers engaging, culturally relevant content to expand the brand’s reach and influence. The client highlighted that AAR’s structured approach enabled informed decision-making, streamlined processes, improved cost efficiency, and supported more impactful, innovative marketing outcomes.
What Holland and Barrett think...
and a facilitated process that was tailored to our needs to ensure we selected the right partner for our needs. They provoked the right strategic questions and offered impartial counsel along the way."
