AAR Welcomes Paul Stevenson

31 Mar 2025

We’re pleased to welcome Paul Stevenson to AAR’s consultants’ bench. With over 30 years of marketing experience, including his most recent role as Customer Marketing Director at Virgin Media O2, Paul has led major transformation initiatives, reshaped operating models, and built high-performing teams.

Paul’s expertise spans customer transformation, operating model design, and embedding new technology. He now brings this experience to AAR, supporting brands and agencies navigating change.

Victoria Fox, CEO, commented:

"We’re delighted to have Paul join AAR’s consultants’ bench. Having worked with him for years as a client at VMO2, I’ve seen first-hand his ability to simplify complex challenges and drive real change. He recently designed and delivered a new Customer Marketing function, introduced a new tech stack, and built an energised, high-performing team.

“His expertise in transforming marketing operating models will be a huge asset to our clients, and we’re excited to have him on board."

Paul Stevenson commented:

“AAR recently celebrated 50 years of helping UK agencies with impartial, practical advice and support. I’ve been fortunate to work closely with them over the years and have seen the quality, integrity, and impact of what they do.

“I’m delighted to be joining their respected bench of consultants, supporting their agencies to stay effective and relevant in an ever-evolving marketplace. Right now, brands and agencies are navigating unprecedented challenges - from operating model shifts and complex transformation programmes to technology decisions that shape the future. I’ve walked in those shoes, delivered large-scale transformation in highly complex environments, and I’m passionate about helping others accelerate meaningful results.

“I look forward to working with AAR’s clients to identify where we can make a difference and drive real value together.”

Please join us in welcoming Paul to AAR.

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